fem-EDM is an interactive platform that gives users custom music recommendations for female electronic music artists, while promoting current artists and providing information on organizations that support females in the music industry.
View the complete process including needs analysis and information architecture here.
There is currently a lack of female DJs, songwriters, and producers in the electronic music industry, most likely due to barriers such as sexualization, and negative stereotypes about talent. Consequently, EDM is lacking female role models to inspire young artists and to change the perceptions of the industry.
Creating an interactive narrative online platform that will take the user on a journey through which they will discover relatable current female EDM artists, by whom they may be inspired to pursue their own musical endeavours. In turn, this will quite literally change “the face” of the industry by promoting females in a male dominated space.
