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Lower Thirds Motion Graphics

Design Concept

Presented in a "Top 10" format, these lower thirds present five different pieces of unique information in an organized manner in order to not overwhelm the viewer. Each player's name is accompanied by their team logo, which is complimented by the color of the ribbon. While a condensed type was chosen to accommodate long names, the kerning was aptly adjusted to enhance legibility.

Lower thirds top salaries examples
Lower thirds top salaries example

Design Concept

These lower thirds are meant to be engaging, but also not distracting from the video content. The monochromatic color scheme enhances their flexibility so that they will not be lost in the background. The glitch animation not only adds to the techy nature of the content matter, but also recalls attention to the information if it has been on the screen for a long amount of time.

Lower thirds experiential design examples
Lower thirds experiential design example